UK Creative Design | Digital Creative Agency London
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Enterprise Web & Portals 2026 2 Weeks Northern Apparel Brand Ltd

Manchester D2C Apparel: Shopify Plus Checkout Optimisation

Sub-second speed optimisation and custom Apple Pay/Klarna 1-click checkout resulting in £480k in additional annual revenue.

Manchester D2C Apparel: Shopify Plus Checkout Optimisation
+240% Checkout Conversion Rate
0.7s Mobile Load Time (TTFB)
£480k Annual Revenue Lift

01 The challenge

High cart abandonment rates on mobile devices due to slow third-party scripts and a bloated theme causing 4+ second load times.

02 Our solution

We rebuilt their online storefront on custom lightweight architecture, optimized Core Web Vitals to 100/100, and streamlined the mobile checkout to a single friction-free step.

03 Technologies & tags

E-Commerce Shopify Plus Conversion Rate Core Web Vitals Shopify Plus JavaScript Liquid Apple Pay Klarna

“The mobile checkout speed is night and day. Our conversion rate more than doubled in the first month following launch.”

Sarah Jenkins Head of Digital, Northern Apparel

04 Project gallery

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